Rooted in
Napa Valley
Cultivating
brands
worldwide

Strategic Branding & Packaging for Wineries that Refuse to Blend In.

RECOGNIZED BY

Davey Awards
Communication Arts
Smithsonian Institution
+ more

Great packaging starts long before design.

Every successful wine brand begins with understanding what makes it worth choosing.

At Linn Design Studio, strategy comes first. Design follows.

Select Portfolio

M5 wine label redesign for Krupp Brothers Winery
Elliott Vineyard wine label design featuring a decorative ampersand monogram, purple and gold typography, and branded capsule detail, Napa Valley Cabernet Sauvignon
Etched wine label design, Napa

“The distributor bought every case!”

~ Russell Joy, Sonoma Wine Company

Three reasons to upgrade your packaging

1

REFLECT QUALITY

A boring label says “boring wine” — even if what’s inside is anything but.

Your packaging is usually the first thing your customer experiences about your brand.

Make sure it’s telling the truth about what’s in the bottle.

2

FEEL PROUD

If you’re proud of what’s in the bottle, your packaging should match that pride.

A label that looks like a favor from a relative tells your customer — and your distributor — that maybe you’re not quite ready yet. You are. Let’s show it.

3

SPEAK TO YOUR CUSTOMER

Good packaging does work you can’t do yourself — it gets distributors excited, gets noticed on a crowded shelf, and tells the right customer this wine is for them.

If you’re not sure your label is doing that job, it’s worth a closer look.

When your packaging fits, really fits people notice.

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