Branding: finding what's unique about a company and helping them to stand part from their competitors.


Client: Clean Slate Esthetics

  • Stationery Design
  • Print Design
  • Brand Design
  • Logo Design
  • Identity Development
  • Concept Development
Business card and logo design.

Business card and logo design.

Logo Design for Skin Care Salon in Napa, California

Clean Slate Esthetics Branding


Clean Slate Esthetics offers skin care treatments for both men and women and needed a logo and branding package that would appeal to both.

The problem: come up with branding that would fit the skincare industry without being too feminine. Through color and texture, we've created something that appeals to both women and men.

All the details are considered in the branding package. The menu pages are printed separately and hand-assembled for versatility and to save on costs: Julie can pick and choose which pages to put together depending upon who she’s giving the menu to and when prices or services change, she can make the changes necessary and only needs to print that page.

A special touch comes with the addition of black & white twine or a signature. An unexpected detail like this reinforces the high-end experience you'll receive at Clean Slate Esthetics.

Response to the design has been very positive: The printed pieces have helped Julie become more systematic in her business approach. More men have been booking skincare services, Julie has sold more products and has an increased number of repeat customers.

Amy is an exceptional and creative graphic designer. She deftly and beautifully responded to all of my many changes in direction while creating a logo and brand identity for my business.
— — Julie Rodriguez | Clean Slate Esthetics