Brand Extension

The king gator theme was carried throughout the event at many touchpoints including a program, event signage, an etched wine glass, bid sheets and more.

This poster was recognized by AIGA, The Professional Association for Design

Follow Up

The Monte Carlo Night wine package was very well received and was used year after year.

We value our community and choose to give back.

Idea

This delicious Cabernet Sauvignon, in etched bottle with hand-dipped wax seal, was given to the highest level sponsor at a school's fundraising event.
Monte Carlo Night is a fundraiser where people play casino-style games, for fun/ for charity.

Solution

Monte Carlo Night was an elementary school’s main fundraiser. The school’s mascot is an alligator, so we developed a gator king for the casino-themed event.

Symbolism

The gator is holding a book and a torch, which are both symbols of learning.