What does your wine label say about the quality of the product?
Okay, so you needed a label for your first vintage and started with one that your neighbor, or your sister-in-law, or BFF put together for you. Why not? After all, you were focused on CRAFTING the wine, not bottling and labeling it. And besides, you weren't even sure it would sell. Nothing wrong with that.
That first label means a lot to you and holds a special place in your heart but, fast-forward a few vintages and you've got wine that's worthy of distribution at a higher price point. The $10/bottle package wasn't going to suffice for the new $50/bottle wine. Your distributor says he could sell more of your wine if you had a better label.
Your distributor says he could sell more of your wine if you had a better label.
So what should you do now? Hire a professional graphic designer. That's exactly what Joya Wine Company did for their soon-to-be-bottled Lambert Family Cabernet Sauvignon.
We discovered their story: Put simply, the Gioia family emigrated to the United States from Sicily, Italy. So, inspired by the famous Caltagirone Steps in Sicily, we created an elegant, embossed background based on one of the actual tiles from the steps.
Your brand's image should reflect the quality of your product.
We also created a proprietary logo that they will be able to use in their branding. We kept their signature "J" but refined it and added detail; We made it unique.
Through the combination of elegant colors, beautiful embossing, refined typography and paper, we were able to take this $10 label and make it appropriate for a $50 bottle of wine. Now, the brand's image reflects the quality of the wine inside and the distributor was able to sell the whole lot!