Krupp Brothers Winery
Krupp Brothers Winery
Brand Strategy
Packaging
Label System
Born from Stone ~ Cloaked in Elegance
Krupp Brothers Winery produces super premium wines and, being the founders of Stagecoach Vineyards, they have an incredible story.
Linn Design Studio was tasked with redesigning one of their labels but as we began to work on the project, we realized that they really needed a whole design system to highlight the various tiers they offer. So, we developed a system that works as a whole while creating the stand-apart labels that were needed to differentiate the different wine tiers within the Krupp Brothers’ brand.
LABEL(S) REDESIGN
When developing Stagecoach Vineyards atop Soda Canyon Road in the Napa Valley, over one billion pounds of volcanic rock were cleared from the land. Thus, Krupp Brothers is “Born from Stone. Cloaked in Elegance”
We highlighted the story of the stone with an embossed stone pattern on the labels.
“So elegant!” - a comment from an admirer.
Kind Words
“Amy took the time to thoroughly study our brand, interviewing our winemaker, touring the winery, learning our story, as well as our vision for the future. After a careful review of our labels, she identified what about them worked and what was not meeting our goals.”